On September 18th, 2015, the Fourth China Charity Fair (CCF) theme seminar is held in Shenzhen. The seminar is organized by All - China Federation of Industry & Commerce and China Charity Federation, and co-organized by China Charity Information Centre and Shenzhen CCF Development Center. The theme of seminar is “Business for Good and Poverty Alleviation”. Charity talents both at home and abroad gather at the seminar to discuss how, in new situation, to closely follow and serve the contemporary wealth class of Chinese entrepreneurs participating in charity activities and social innovations.

The theme seminar is divided into two parts: officials’ addresses and keynote speeches, respectively presided over by Tian Fu, member of Standing Committee of Shenzhen Municipal Party Committee, as well as Yu Jianliang, director of Social Welfare and Charity Promotion of Ministry of Civil Affairs.

Relevant Leaders of the Ministry of Civil Affairs, said in his speech that enterprises are the creator of social wealth and the mainstay of the charity course. Since the Reform and Opening Up policy, enterprises have taken an active part in shouldering their social responsibilities. They participate in charity activities through various channels, and make important contributions to poverty alleviation as well as improvement of people’s livelihood. Many enterprises invest in businesses that absorb the disabled and create jobs for poor families, establish charitable trust, launch venture philanthropy and do good in new ways such as providing platforms and technical support, and creating a favorable social image. All walks of life need to give full play to enterprises’ strength and unleash the energy of market players and main social body. To elevate the charity course to a new level, first, it’s essential to focus on main difficulties and stress the unique role enterprises play. Second, it’s imperative to innovate ways of participation to diversify channels for charity activities. Third, it’s important to regulate charity operation and transparently win recognition from society in good faith. Finally, it’s also necessary to encourage more enterprises to work for the public good by increasing influence.

Ma Xinrui, secretary of Communist Party of Shenzhen Municipality, said in a speech that charity is a barometer of civilization. Shenzhen is a city of reform, innovation and love. As national charity gala, the 4th CCF attracts 2,588 institutions and projects from home and abroad, which increases by 30.4% compared with last CCF.

Wang Wenbin, deputy director of State-owned Assets Supervision and Administration Commission of the State Council (SASAC), puts forward four key points. First, corporations should combine charity with their vision or mission. Second，corporations should actively try to be the role model of China charity cause, emphasizing obligation of social responsibility. Third, corporations should make good use of their core advantages. Fourth, corporations should strengthen management of rules and regulations, improving social recognized credibility.

Xie Jinrong, vice chairman of All-China Federation of Industry and Commerce, said in a speech that a company with high vision or mission can promote the development of charity and make a better future. Charity becomes more important in commercial times. And private entrepreneurs can play a good role in this process. On one hand, corporations can combine charity affairs and its functions; on the other hand, it can build a sense of social responsibility and foster a good and healthy company image. 

                                   The signing ceremony of the Fourth CCF

Deng Haiguang, vice governor of Guangdong Province, said that officials in Guangdong puts public welfare in the first place and makes efforts to promote the charity development. And in this process of “Business for good” becomes a hot topic. A number of entrepreneurs have explore new ways of charity development with Guangdong characteristics.

Representatives from international organizations, corporations, charity institutes and religious figures deliver keynote speeches. Guest speakers include He Peide (Patrick Haverman) , deputy director of UNDP Development Programme; Lingwen, vice chairman of China Charity Alliance；Oliver Rothschild，core member from Rothschild Family; Yang Zhao, chairman of the Chinese General Chamber of Commerce;Yin Shun, president of the Buddhist Association of China and Johnny Kwan, former vice President of BASF SE.