△Group Photo Taken at the Summary Meeting of the 7th CCF (Photo)

On September 22nd, the three-day China Charity Fair came to a successful end in Shenzhen. Closely adhered to the theme “Focus on Poverty Alleviation, Create a Better Life Together”, this Fair focused on four sectors, including exhibition, seminar, resource sharing and supporting activities. It took new steps in exhibition ideas, measures, actual effect, popularization and exhibition services. The 7th CCF greatly promoted effective sharing of philanthropy and poverty alleviation resources, and played a constructive role in promoting the innovative development of charity and boosting poverty alleviation.

△Summary Speech by Meng Zhiqiang, Deputy Director of Ministry of Civil Affairs Office of Charity Promotion and Social Works (Photo)

△Liao Yuanfei, Deputy Director of CCF Organizing Committee Office and Director of Shenzhen Municipal Civil Affairs Bureau, conducted the Summary Meeting (Photo)

The 7th CCF mainly fruited the following five achievements:

I. Pool charity forces and tell good “Chinese Story” in poverty alleviation.

Centered around its theme, this Fair set up a Poverty Alleviation Pavilion, a Poverty Alleviation through Consumption Pavilion and a Public Welfare Experience Pavilion. The Pavilions intensively displayed the featured resources poverty alleviation needs of severely impoverished areas, as well as typical cases, innovative modes and outstanding achievements of social organizations and caring enterprises participating in poverty alleviation, providing charity forces with precious experience and successful path and mode to participate in poverty alleviation, and fully utilizing its functions and unique values of CCF as a platform in poverty alleviation.

According to preliminary statistics, the 7th CCF attracted nearly 1,400 representatives from 31 provinces, autonomous regions, directly-controlled municipalities, and Hong Kong, Macao and Taiwan. It selected 791 organization, 896 projects and 917 products of poverty alleviation through consumption for exhibition in front of nearly 190,000 visitors.

II. Insist on target-oriented principle, pool “Chinese Strength” in poverty alleviation.

The Fair catered to the poverty alleviation needs of poverty-stricken areas such as the “three regions and three prefectures”, and explored an “online + offline” service mode for resource sharing. It put forth efforts to pool the “Chinese Strength” in poverty alleviation.

In terms of online resource sharing, CCF cooperated with some Internet fundraising platforms appointed by Ministry of Civil Affairs, such as Tencent Charity, to provide resource sharing services for 28 charitable poverty alleviation projects in Liangshan Yi Autonomous Prefecture in Sichuan, Linxia Hui Autonomous Prefecture in Gansu, Tibetan areas in four provinces and Luoxiaoshan areas. Meanwhile, the Fair optimized and perfected the resource sharing platform, enabling it to offer routine resource sharing services for participating projects and poverty alleviation projects.

As for offline resource sharing, the 7th CCF organized over 100 activities in the forms of roadshows, poverty alleviation product recommendation, information publication and public welfare auction to link poverty alleviation projects and products with relevant charity resources. According to preliminary statistics, a total of 133 poverty alleviation projects worth over 5.8 billion Yuan were matched during the Fair, over 1.6 billion Yuan of purchase orders of various products of poverty alleviation through consumption were made, totaling to 7.4 billion Yuan. Before the end of exhibition, Shenzhen Xinhui Catering Service and Management Co., Ltd purchased over 6,000 tons of products from multiple booths. State Council Poverty Alleviation Office appointed Shenzhen as the first city to host the national poverty alleviation through consumption activity, which will facilitate the docking between Shenzhen and featured agricultural products from targeted regions, and further enrich food supply for Guangdong-Hong Kong-Macao Greater Bay Area.

III. Belt out the ictus of the times, and condensate the “Chinese Wisdom” in poverty alleviation.

The 7th CCF clung closely to the poverty alleviation topic of our times, and organized a high-end seminar on international public welfare via staged arrangement of meetings. Centered around the practices and explorations in social organization poverty alleviation, enterprise poverty alleviation, Internet poverty alleviation, media poverty alleviation and collaborated poverty alleviation, the Fair organized 9 subtopic seminars and 8 interactive salon activities attracting over 200 domestic and foreign experts and scholars in poverty reduction and alleviation to share the Chinese practices in poverty alleviation and experiences in global poverty reduction. The 7th CCF sounded the ictus of our times to pool charitable resources and social forces to participate in poverty alleviation, and offered Chinese Wisdom and Chinese Program for the world’s poverty reduction.

△Scene at the International Public Welfare Seminar of the 7th CCF (Photo)

During the Fair, China Charity Alliance published 2018 Report of Charitable Contributions in China, Shenzhen Association for Promotion of Foundation Development, China’s first promotion association of the foundation industry, was inaugurated, China Public Welfare Project Contest “Social Innovation Board” was opened.

IV. Tamp the brand activities and perform the “Chinese Movement” in poverty alleviation together.

In terms of brand project activities, the 7th CCF inherited the legacy and hosted China Public Welfare Project Contest, China International Philanthropy Movie Festival, etc. Out of 1,028 application projects, China Public Welfare Project Contest selected 30 projects for gold, silver and bronze awards, and 2 projects for the poverty alleviation new force award. China International Philanthropy Movie Festival received 489 public welfare movies, and selected 43 excellent ones. Unlike previous Fairs, the 7th CCF also organized an exhibition of selected paintings in targeted poverty alleviation.

Meanwhile, it organized colorful interactive and experience activities before and during the Fair, including “Beautiful Life Experience Hall”, Little Public Welfare Guide”, “Capture Poverty Alleviation Elfin” and “Itinerant Exhibition of Public Welfare Organizations’ Mascots”. Additionally, with the help of information technologies, the Fair developed applications and electronic guide map and more, which further improved the vitality and experience feeling of the exhibitions and made it more down-to-earth, popular and sparkling.

V. Integrate media resources to increase the influence and communication of CCF.

The 7th CCF integrated the communication advantages of both mainstream media and new media. Focusing on the characteristics of audiences, its own emphasis and social poverty alleviation, this Fair created an online + offline stereoscopic communication channels through mediums such as high-end dialogues, in-depth interviews, typical case report and micro film broadcast exhibition to fully increase the accuracy, innovation and influence of the contents of communication. It aimed to display typical poverty alleviation cases in an all-round way to elevate the vividness and infection of the contents. According to statistics, 200 journalists from nearly 100 central, provincial and municipal media, including People’s Daily, Xinhua News Agency, Central Radio and Television Station, Guangming Daily, Economic Daily, China News Service, gov.cn, People.cn, CCTV, the Paper.cn, PhoenixNet, Nanfang Media Group, Guangdong Radio and Television Station, Shenzhen Press Group and Shenzhen Media Group reported the 7th CCF and promoted the grand Fair through the Xuexi.cn platform. With nearly 1,000 special press releases published and 30 live broadcast high-end interviews arranged, the media spread news of the Fair in an efficient and timely manner and received over 1 million views, thus created a good atmosphere of “helping the poor is virtuous and honorable”.

On behalf of all sponsors, Ministry of Civil Affairs made a summary speech. At the summary meeting, awards and certificates were issued to “Social Innovation Board” of the 7th China Public Welfare Project Contest, prominent contribution units, outstanding cooperation organizations, caring partners, outstanding exhibitors, outstanding volunteers and star public welfare guides, a certificate of appreciation was given to the Exhibition Design Committee of the 7th CCF.

△Deputy Inspector of State Council Poverty Alleviation Office Wang Dayang awarded certificates to Prominent Contribution Units at the 7th CCF (Photo)

△Deputy Inspector of Poverty Alleviation and Social Service Division of ACFIC Shao Yi awarded certificates to Caring Partners (Photo)

△Deputy Director of Fundraising and Accounting Department of Red Cross Society of China Su Yan awarded certificates to Outstanding Cooperation Organizations of the 7th CCF (Photo)

△Deputy Director of Department of Civil Affairs of Guangdong Chen Qi awarded certificates to Outstanding Exhibitors of the 7th CCF (Photo)

△Executive Secretary-General of China Charity Alliance (CCA) Peng Jianmei awarded certificates to Social Innovation Board Projects of the 7th China Public Welfare Project Contest (Photo)

Director of Shenzhen Social Organization Administration Ling Chong awarded Certificate of Appreciation to the Exhibition Design Committee of CCF (Photo)

△Deputy Director of Shenzhen Civil Affair Bureau Wu Yuanxiang awarded certificates to Outstanding Volunteers and Star Public Welfare Guides of the 7th CCF (Photo)

2020 is the final year of our poverty alleviation journey, CCF will continue to center on the theme “Focus on Poverty Alleviation, Create a Better Life Together”, and win the battle against poverty in 2020 through precise location and unremitting efforts.

 △Scene at the Summary Meeting of the 7th CCF (Photo)