As one of the supporting activities of the 9th China Charity Fair, from November 23 to 25, the Fair launched the joint action of philanthropic engagement to promote rural revitalization with major Internet public fundraising information and e-commerce live broadcast platforms. It’s noteworthy that Tencent Foundation provided a distributed donation of RMB 10 million for all public welfare projects raised on Tencent Public Welfare Platform during this event.

In order to further guide and gather social engagement to take an active part in consolidating and expanding the key achievements of poverty alleviation and comprehensively promote rural revitalization, the 9th China Charity Fair focused on the theme of "Gathering Philanthropic Engagement to Promote Rural Revitalization", on the basis of adopting a new form of comprehensive online digital exhibition, joined hands with 17 Internet public fundraising information platforms to carry out innovative fundraising activities with the theme of Rural Revitalization including Social Participation in Poverty Alleviation and Development of China, Tencent Public Welfare Platform, Alibaba Public Welfare Platform and Lianquan org; aimed to enhance the exhibition's radiance and influence while stimulating more social engagement to promote rural revitalization, and promoted the formation of a prevailing custom for the whole society to participate in philanthropy.

Joint Action to Rural Revitalization by Gathering the power of warmth and goodness

In order to further guide and gather social engagement to take an active part in consolidating and expanding the key achievements of poverty alleviation and comprehensively promote rural revitalization, based on the theme of "Gathering Philanthropic Engagement to Promote Rural Revitalization", China Charity Fair innovatively implemented "Joint Action of Philanthropic Engagement to Promote Rural Revitalization" with a number of Internet public fundraising information platforms and live broadcasting platforms, while enhancing the exhibition's radiance and influence, stimulating more social engagement to promote rural revitalization and forming a prevailing custom for the whole society to participate in philanthropy.

In this joint action, for the exhibition projects, the host will jointly carry out fundraising activities with the theme of Rural Revitalization with the Internet public fundraising platform; for the participating agricultural products, the host will jointly cooperate with the live e-commerce platforms for instance, Taobao, Tiktok and Kuaishou to carry out the live broadcast activities of "Promoting Agricultural Products Online", so as to promote the sustainable development of poverty-stricken areas.

From November 23 to 25, starting from 10:00 every day, every donation of no less than RMB 1 received from the users on Tencent Public Welfare Platform would have an opportunity to receive a random amount of distributed donation from Tencent Foundation.

The 208 rural revitalization projects of the exhibitors of this exhibition will also participate in the theme fundraising activities of China Charity Fair * Rural Revitalization * Tencent Public Welfare Platform simultaneously, share the distributed donation of RMB 10 million.